Digital product design is a growing field that has many facets. The biggest difference between digital product designers and traditional product designers is that they work with the latest technology to create new products. While there are many similarities between these two types of designers, their skill sets and responsibilities differ slightly as well. In this article, we’ll take a look at what these рrofessіonаls do on a day-to-day basis, as well as some top traits they share in common
What is a digital product designer?
A digital product designer is someone who is responsible for creating digital products. This can be anything from websites to apps to mobile games, but what they all have in common is that they’re designed by a person with a sрeсіfic set of skills and knowledge.
The main task of a digital product designer is to create user interfaces and experiences that are engaging and easy to use. The best designers know how their users think, feel, and act so they can create something that fits their needs perfectly and makes them want more.
As well as knowing how people behave online (or offline), good designers also have strong artistic skills because they need them when creating visual elements like logos or icons for example.
The job of a digital product designer can be quite varied. They may be responsible for creating the look and feel of an application, or they might take on more technical tasks like programming or web development.
What does a digital product designer do?
A digital product designer is responsible for the end-user experience. They need to understand their users and know how to create a product that meets their needs. In order to do this, they must be able to communicate their ideas effectively so that other team members can work together on them.
Product designers need to be able to draw, sketch and wireframe their designs in order to communicate with developers and other team members.
They are responsible for making a product that is easy to use and understand. They must be able to think creatively and work effectively in teams.
Top product design skills & traits
A product designer is responsible for creating new products and improving existing ones. Product designers must be able to clearly communicate their ideas, as well as understand what their customers want.
Product design skills include:
- Communicating clearly with others (team members, clients);
- Creating visual mockups of your ideas:
- Following trends in the industry so that you can create a product that stands out from the crowd;
- Being able to take feedback from clients and product testers and use it to improve your designs;
- Being able to work on multiple projects at the same time, and prioritize which ones are most important for your business Having a knack for problem-solving
Which industries need product designers?
Product designers are needed in all industries. They create products that people use every day and have an impact on their lives, so product designers can be found in software, hardware, and mobile industries.
- Healthcare industry – designing medical devices like MRI machines
- Education industry – designing learning tools such as educational video games or interactive whiteboards to teach children math skills at school
- Finance industry – creating apps that help people manage their money
- Designing mobile apps that help people manage their money
- Creating software that helps companies manage their data
- Designing the user experience for websites, apps, and software
- Designing products that help people manage their health, such as fitness trackers or medical devices
Tools and Technologies Used by Digital Product Designers
Digital product designers use a variety of tools and technologies to create, prototype, and collaborate on their designs. Here are some commonly used tools and technologies:
- Design Software: Digital product designers typically use design software to create visual designs and prototypes. Popular design software includes Adobe Photoshop, Adobe Illustrator, Sketch, Figma, and Adobe XD.
- Prototyping Tools: Prototyping tools allow designers to create interactive prototypes of their designs without writing code. Some popular prototyping tools are InVision, Marvel, Framer, Axure RP, and Proto.io.
- Wireframing Tools: Wireframing tools help designers create low-fidelity, schematic representations of their designs. These tools are used to define the layout and structure of a digital product. Examples include Balsamiq, Adobe XD, Sketch, and Figma (which also offer wireframing features).
- Design Collaboration Tools: Design collaboration tools enable designers to collaborate with team members, stakeholders, and clients. These tools facilitate sharing and feedback on design files. Examples include InVision, Figma, Zeplin, Abstract, and Miro.
- User Research Tools: Digital product designers often conduct user research to gain insights into user needs and behaviors. Tools like UserTesting, Optimal Workshop, Hotjar, and SurveyMonkey can be used for tasks such as usability testing, surveys, heatmaps, and user analytics.
- Version Control Systems: Version control systems are used to track and manage changes to design files, enabling collaboration and version history. Git, a popular distributed version control system, is often used along with platforms like GitHub, GitLab, or Bitbucket.
- Design System Tools: Design systems help maintain consistency and scalability in design across a product or organization. Tools like Storybook, Zeroheight, and Frontify help designers document and manage design systems.
- Project Management and Communication Tools: Project management and communication tools help designers collaborate with team members, track progress, and communicate effectively. Examples include Trello, Asana, Jira, Slack, and Microsoft Teams.
- Typography and Color Tools: Designers use typography and color tools to explore and choose appropriate typefaces and color schemes for their designs. Tools like Adobe Fonts, Google Fonts, Typekit, and Coolors are commonly used.
- Accessibility Tools: Accessibility tools assist designers in ensuring their designs are accessible to users with disabilities. Tools like Stark, Axe, and aXe Coconut can be used to identify and address accessibility issues.
- These are just a few examples of the tools and technologies used by digital product designers. The specific tools used can vary depending on individual preferences, project requirements, and team workflows.
If you’re interested in becoming a digital product designer, there are many resources available to help you get started. One of the best ways is by learning from others who have been in your shoes before. You can find these people through meetups or online forums where they share their experiences and give advice about how to succeed as an entry-level designer. Another great way is by reading books like “The Design of Everyday Things” by Donald A Norman which talks about how design affects everyday life
Head and Editor in Chief of EcmaScript2017 Journal. Senior JS Back-end Full stack developer and software architect.